Harar Beer Turns Laughter Into Currency With ‘Pay With Laughter’ Campaign
A groundbreaking initiative powered by SAQPay is transforming laughter into a new way for Ethiopians to connect and reimagining social participation. As people become more intentional about how they spend, even the simplest social rituals can feel like a trade-off between connection and cost. In this reality, socialising is often reconsidered. However, the...